Choosing the right Calgary SEO expert
Search engine optimization (SEO) is one of the most lucrative revenue channels left in the digital age. Foot traffic is now web traffic. Storefronts are now websites. The goal of SEO is to increase online visibility, rank for high-value targeted keywords and drive potential clients to your site. All of this equals one thing: Return on Investment (ROI.)
This makes choosing the right SEO expert incredibly important – a matter of business due diligence.
Calgary-area companies of every size and vertical require SEO to outpace competitors, improve brand positioning, and reach customers they may have otherwise missed. Code Web specializes in these specific services, and we’re committed to launching local businesses to new digital heights with perfected web design and search marketing.
Professional SEO at Scale
Calgary SEO has never been more accessible than when partnered with the strategic marketers, specialists, web developers and designers at Code Web. As an internet marketing service and digital marketing pioneer, Code Web brings SEO to the extents, one web page at a time.
SEO is immensely scalable, as it’s an efficient and cost-productive method for startups, small businesses, mid-market companies and enterprise firms to market their services online.
Working with a local Calgary web design company covers all of your bases, puts you in direct contact with expert consultants, and provides your business with enterprise-quality site design or redesign at a fraction of the cost.
What is SEO?
Search engine optimization is the ever-evolving practice of boosting the awareness and ranking of web pages in search engines. As an organic methodology, SEO does not require paid advertising, cold calls, or outbound marketing techniques that were used in recent decades.
SEO is an inbound marketing discipline, one that pulls customers towards you, rather than pushing your brand onto them. It’s a noninvasive, customer-centric way of appealing to online searchers and leaving a lasting impression. Web pages exist forever, so a one-time investment to make them optimized for search engine algorithms pays off enormously over the long term.
Code Web specializes in all subcategories of SEO, each requiring unique knowledge and technical mastery.
Types of SEO
Increase your rankings in search engine results pages (SERPs) with a savvy command of the following SEO disciplines:
The backend of a website is often forgotten, but it can be the most critical component to making a domain crawlable and indexable by search engines. Not allowing search crawlers to locate specific language and coding on your site, search engines may not be able to analyze your site’s value accurately and properly feature it in its SERPs. In other words, your site could be invisible to searchers.
Technical SEO includes much of the backend functionalities of your site, including image alt-attributes, canonical tags, redirects and more. It also encapsulates schema markup, mobile usability, page speed, URL structures and sitemaps – all of which impact frontend user experience.
Any SEO marketing campaign should start with a robust site architecture to remove errors, duplicate or redundant pages and page-loading inhibitors.
When most marketers talk about SEO, they often refer to On-Page factors. On-Page SEO is anything viewable on the page, and that influences user experience (UX) and keyword rankings.
Copywriting, imagery, videos, HTML tags, keywords, internal linking, and URL strings impact SEO, as well as whether users find the information you provide to be authoritative, helpful, and entertaining. Using logical page flow, rich media, and an appropriate tone of voice keeps readers engaged throughout the entire piece of content, encouraging them to remain on the page and click through to other pages of your website.
Increased page views, longer time on page, reduced bounce rates, and high engagement signals through optimal On-Page SEO all illustrate how valuable your content is to users and search engines.
Optimization actions that do not directly occur on your website fall under the category of Off-Page SEO. Link building, influencer marketing, brand mentions, guest-posting on third-party sites, Google My Business listings, and syndicated press releases, among others, are valuable SEO tactics that send direct ranking signals to search engines that your web presence at large is reputable, informative, and credible.
Inbound links – another site linking to yours – is a top three Google ranking factor, and unlinked brand mentions are growing in importance, too. Maximizing the number of high-quality links pointing toward your site, in addition to increasing the number of positive references to your brand name across the entire web, can raise your domain authority, which makes it easier to outrank competitors in search engines.
Local SEO combines both On- and Off-Page SEO with a hyper-localized focus. For businesses targeting geo-specific regions and markets, SEO needs to accommodate local searchers and online prospects.
Including accurate, up-to-date business information such as an address, phone number, and service region throughout a website alert users and search engines that your company is a good match for local customers in search of products you offer. Similarly, updating your Google My Business listing allows Google Maps and Google SERPs to feature your business in multiple formats based on geography properly.
Local SEO also includes the management of online reviews, citations, and directory listings; to ensure your brand is responding to questions and complaints, displaying correct information to potential customers, and appearing in prominent off-page indexes like Yelp and Better Business Bureau.
According to HubSpot, 46% of all Google searches are local, so optimize for these high-intent, geo-specific visitors accordingly.
Google dominates search market share, owning 90% of all web search volume, according to SparkToro. Other search engines like DuckDuckGo and Bing are also in play but to a lesser degree. As such, keyword ranking factors are predominantly dictated by Google and its algorithms. Though ranking factors are subject to change over time, many of the more than 200 SEO ingredients that Google observes remain reasonably static.
At Code Web, we are always in tune with any algorithm updates that may impact your organic visibility and rankings. We consistently make profitable adjustments to each facet of your site’s SEO to keep your web presence as sharp and technically sound as possible – today, tomorrow, and every day after.
Below is a list of the top ranking factors every business owner and marketer should be mindful of:
Direct web traffic
Anchor text and metadata
User experience and engagement signals
To grow your Calgary business – not just your online marketing – Code Web optimizes for what has been proven to produce results. We also make recommendations for additional ways to improve site architecture and website design so that visitors are served a seamless and frictionless user experience throughout the entire duration of their time on page: It’s outstanding customer service for the 21st century.
By the Numbers: Why You Need an SEO Expert
The data speaks for itself:
40% of business revenue originated as organic traffic.
Working with an unproven freelancer or agency will likely neutralize maximum SEO windfalls, which is why more and more companies partner with businesses that live and breathe SEO – digital marketing companies like Code Web. We’re built to produce optimal results in the form of traffic, lead generation, lead nurturing, and new revenue.
Code Web SEO Solutions
Hiring an SEO company to accomplish what can’t be done in-house is one of the most critical decisions a business owner can make. New marketing companies and digital marketing agencies arrive on the scene daily, but few have the actual local expertise to serve Calgary businesses with SEO strategies backed by data science.
For companies that mostly do businesses within the Calgary region, generalized SEO suggestions and outdated tactics will prove useless – and a massive waste of money. Code Web takes a highly systematic approach to SEO, providing expert services to generate Page 1 results and high-intent web traffic. You need local customers who want to purchase from a local company, not surface-level traffic with no intention beyond bouncing from your site.
Our technical, on-page, off-page, and local SEO solutions are carefully crafted to land Calgary businesses on Page 1, which means outranking digital competitors and claiming your rightful place atop SERPs. These services are also entirely concurrent – so it’s all systems go, not one over the other.
Code Web Calgary remains hands-on at all times, providing updates, reporting on metrics, and customizing your website to match customer demands through Calgary SEO.
Create a bespoke SEO package today and see for yourself.
More Than Marketing
Trust is a hard commodity to come by. And we understand that ranking keywords in Google is a means to an end. The real goal is market value in the form of more customers, more sales, and more authority in the marketplace.
SEO simultaneously increases online visibility and brand reputation. It also supports customer loyalty, repeat purchases, and brand affinity, the strongest and longest-lasting form of brand devotion. Code Web isn’t just an SEO company – we’re an integrated business partner committed to your company’s end-to-end success.
As a full-service Calgary SEO and web design company, we know what it takes to compete on every device and through every digital medium. Desktop, laptop, tablet, mobile – these are the platforms for broadcasting your brand values and communicating with prospects in ways that were never possible before. At Code Web, we convert every component of your web presence into a revenue-generator, and it all starts right here in Calgary.