As Google continues to dominate the search engine market- and now the digital ad space as well- marketers and business owners are left wondering whether using Google Ads can impact website search rankings.
The truth is- No, they can’t- But wait!
Before you get discouraged and click out of this article, while Ads may not directly influence search rankings, they can still provide useful tactics to help strengthen your SEO practices.
In this article, we’ll explore why Google Ads don’t directly contribute to your search rankings but how you can still use them to help your website rank better
What Are Google Ads?
When you search something on Google, if applicable, the first few results you see are often ads (although some may appear at the bottom of the page), while the rest are organic search results that are ranked via SEO. For example, in the image below, I searched for landscaping in Calgary. The first two results I saw were ads- denoted by the word “sponsored” or sometimes “Ad”. Below that are organic results for landscaping businesses in Calgary.
