Edmonton SEO

Search Engine Optimization

(403) 890-7458

Search Engine Company

Code Web is an expert web design and SEO company that serves businesses in Edmonton, AB. Our highly-skilled team of technical search engine optimization experts are passionate about helping Edmonton websites rank high on search engines such as Google, Bing, and Yahoo. Edmonton is the capital of Alberta, which sits along the North Saskatchewan River. The beautiful scenery, architecture, and long-standing historical monuments and venues bring people from all over the world to visit. The Muttart Conservatory, located in the North Saskatchewan River valley, across from Edmonton’s downtown core; it’s one of the best landmarks in the region. The conservatory boasts three greenhouses run by the city, multiple public gardens, and four pyramids filled with plant species.

A fifth pyramid is a skylight that serves as a lighting source for the central foyer. Another family-friendly landmark in Edmonton is the Edmonton Valley Zoo, located in the heart of the city. The zoo is a small, intimate zoo that allows visitors an engaging and up-close experience with the animals. If you’re looking for fun for the entire family that’s also educational, the Art Gallery of Alberta has 8,000 square meters of art exhibitions devoted to more than 6,000 pieces of art, many of which are produced in Canada. The museum also hosts travelling exhibitions and other educational programs.

Edmonton SEO Company

The importance of search engine optimization in 2020 should not be underestimated. Having a beautifully designed and content-filled website won’t do a business any good if it’s not optimized for search engine bots. The beauty of SEO is that if implemented strategically, it works in conjunction with Google and other search engines for the singular purpose of helping users to connect with information and businesses that can fill the needs of the user. This kind of targeted approach helps the business or organization, the user, and the search engine company.


Code Web works one-on-one with clients in the Edmonton region to boost SEO strategies that reach their businesses’ target audience. By implementing an elaborate plan of action, we can help you to boost your company’s credibility, online presence, and ultimately bring in more solid leads and revenue.


Code Web is passionate about helping businesses and organizations in Edmonton, share their message, and brand with the world. We do this by a combination of strategic search engine optimization tactics that are tailor-made for each of our clients’ goals and needs. Whether you own a small business, restaurant, or an E-commerce store, whether you’re looking to target online shoppers or you run a large corporation that offers services, and you hope to reach clients across Canada, we can help.

What is SEO?

SEO stands for search engine optimization. The definition of search engine optimization is the process of implementing digital strategies to increase the number of website visitors and the quality of those visitors. SEO refers to unpaid results and typically excludes direct traffic from paid advertisements.

Search Engine Optimization

In today’s digital world, businesses must understand the importance of search engine optimization. Our technical SEO team at Code Web works closely with the website development and design team to ensure your website is optimized for the most prominent search engines such as Google, Bing, and Yahoo, to find it. Our SEO team at Code Web is highly skilled and successful at implementing various strategies designed to boost your online presence and ensure Google crawlers can search and find your site, so your target audience quickly discovers it. SEO is often overlooked as an essential tool, but it is a crucial component of a successful website.

Our team will run a full scan of your website to help determine factors that may be holding you back in Google’s Search Engine Results Page (SERPs). Next, our expert SEO technical team will help to implement a keyword strategy that will help bring your business’s website to the front of search engine rankings. We can determine the types of words and phrases your target audience is using to search for products and services and then execute a plan to incorporate those keywords and phrases so your website is the first page they see. Code Web’s team will work with you one-on-one to develop an SEO-focused digital and content marketing plan that uses all of the latest technology, platforms, algorithm changes, and industry tools.

SEO Google Analytics

Google offers fantastic tools that will allow our expert team to track and analyze visitors to your website. The free tool will enable us to track data about how visitors came to your site, such as whether they searched your company name or landed on your site organically by using various search terms or keywords. It also allows us to analyze that data to determine the best SEO strategies to boost your website views, target specific demographics, and optimize various SEO campaigns.

While recognizing what keywords or phrases are working, Google Analytics also allows us to see other search terms or keywords they used to help them find your site. This helps us to analyze the data and create campaigns utilizing keywords to drive traffic to specific pages on your site. Analytic reports will help us to fine-tune your website for your target audience, driving more quality leads to the site and increasing your customer base in the future.

The Basic Concept of SEO

The basic concept of SEO can be complicated if you don’t know your way around the backend of a professional website. The point is to drive more traffic to your website, but not just any traffic, the right traffic. For example, if you spend thousands of dollars on a billboard to sell a product or a service, while a broad demographic of people may see the billboard advertisement, the number of people who are actually in need of that product or service is likely minimal.

With SEO practices, our skilled technical SEO team in Edmonton can tweak the language and other content on your site, so when people are searching those specific keywords or phrases, your website is the first one users see. Because the user is searching for a particular item, that means your target audience is already looking for, or in need of, a product or service that your company has to offer. More high-quality, targeted leads means a more extensive customer base, which leads to more transactions and higher revenue.

We are an SEO Company Servicing Edmontonians

Code Web is proud to service residents of Edmonton with all their SEO needs. Our technical SEO team has years of combined experience helping clients design and build their websites with SEO in mind. We also work closely with our website design team to ensure all aspects of your website will work together to benefit all your marketing efforts. That means running reports to discover anything that may be holding your site back, such as long page-load times, poor navigation, unsightly designs, confusing menus, widgets that aren’t updated, pixelated or non-compressed photos, and unsuccessful keywords. Our team will work with you one-on-one to set goals, implement strategies to reach those goals, and then analyze the outcomes to determine if specific applications need to be tweaked.

How to Get Started with SEO

An Edmonton SEO specialist can walk you through all the necessary steps to ensure your website is optimized for Google crawlers. You may be wondering how SEO works for businesses or how to increase rankings on Google. The Web Code team can help you to implement SEO best practices that are sure to bring you an increase in website traffic.

How Does SEO Work with Google?

Ideally, it’s best to do keyword research before launching or building your website. However, our team can help optimize websites that are already established. Keyword competition can be harsh, but we have software that allows us to study keywords, compare site data of your niche competitors, and ultimately determine the best keywords to use on your website that will drive the most traffic. The keywords we choose will be based on your goals, for instance, you may want to target a specific city, or maybe you want to broaden your reach for Canada-wide. This can be done by choosing specific words or phrases to use throughout your content.

After we decide on a list of keywords to use, then we will help you to place those keywords in your content, headlines, titles, and subtitles. Our experts will also implement keywords in your meta title, which will appear in search engine results. Another way Google searches is through photos and images. By placing keywords or phrases in your image title and file names, it helps crawlers to discover your content more easily.

Another way Google crawlers rank pages is through anchor text. By linking your page from other reputable pages using keywords, Google crawlers can find your website quicker and easier. We can study analytics and run an analysis for backlinks from various sites to determine if they are an excellent source for your site. We can also help you implement a solid marketing strategy to boost your content and build on your backend links.

SEO Tools

Code Web can help you implement an SEO marketing strategy utilizing a variety of search engine optimization techniques. We have a substantial amount of SEO tools that our team can expertly apply to your online marketing efforts. With years of combined experience using SEO tactics and a team that stays abreast of all the latest trends, tools, techniques, and algorithms, you can trust we know exactly what we’re doing.

Helping your site achieve a top spot in search engine rankings is something we are passionate about and we will work with you to make it happen. Code Web will use the Google Search Console, which helps us to check your site’s indexing status and optimize your site’s visibility. We also use SEMrush, which allows us to perform day-to-day tasks and run in-depth analysis reports so we can plan a strategic marketing plan to improve your website’s performance significantly.

How to Improve SEO Within WordPress

Code Web’s SEO team is well versed in WordPress. We utilize several techniques in WordPress that will improve your SEO and bring more people to your site. WordPress offers dedicated plugins that will add features and functionalities to your site. Some of these plugins are explicitly designed to improve your site’s SEO. Other plugins help us to develop a functional sitemap or add an entire suite of optimization tools that coordinate with social media sites like Facebook or Twitter.

Yoast Plugin

We can optimize your permalinks to ensure they are clear and descriptive about what’s on each page or image. This helps to make it easier for search engines to find your pages and understand what type of content is on each page. Implementing a defined sitemap also helps crawlers to see all the pages on your site and how they relate to one another. Our SEO technicians are also experts at creating heading tags that are short and to the point. This not only helps create a visually pleasing page, but it helps to break up text-heavy pages.

Crawlers also tend to pay more attention to headings, so using precise keywords and phrases can draw targeted audiences easier. Finally, we will build your content around specific keywords. This is a great way to reveal information to web crawlers about what your website has to offer. By using these keywords consistently in titles, headings, and content, web crawlers will have a clear picture of your content. This helps users find specific content easier when they are searching for a product or services.

SEO Optimized Website Example

An example of an SEO optimized website will have various degrees of strategically placed functions. Below are some related applications we use to help optimize websites.


Relevant headline (H1, H2, H3) tags


Keyword-rich content


Multiple high-ranking, reputable backlinks


Clear and compressed images, graphics


Meta Data


Structured Data


Well-defined permalinks


Precise calls to Action (CTAs)


Proper grammar and tight writing that flows easily


Fast-loading pages and images


Embedded content


Links to relevant pages, articles, and other content pertinent to your market


A defined sitemap

Types of SEO

When it comes to SEO, several factors go into implementation based on what goals you are trying to accomplish. Our Edmonton SEO team at Code Web will work one-on-one with you to determine your goals and then implement strategies based on those goals. Here are a few types of SEO we may apply based on your objectives.

Organic SEO

The whole goal of implementing SEO strategies is to expand your company’s reach and bring more people to your website, who maybe didn’t know your company existed. Organic SEO means users find your website by typing in keywords or phrases, not your company name. For example, someone may Google “SEO for residents of Edmonton,” and if your page is optimized correctly, it will be the first page users see. If the website is designed with the user in mind, is pleasing to the eye, easy to use, and offers valuable content, people will stay on your website and go through several pages. Organic traffic is vital to expanding your reach and your client base. The goal after that becomes engagement, conversions, and calls to take action.

Local SEO

Reaching customers and clients locally can be accomplished by optimizing your pages through specific keywords and phrases aimed at particular demographics. For instance, if you’re seeking customers in Edmonton, then it’s essential to use Edmonton as one of your main keywords in titles, headlines, tags, and content. If your ideal customer is anyone living in Canada, then your main keyword should be Canada, and so on.

Content SEO Strategy

Having a pretty website is important, as is making it user-friendly. Now that you’ve implemented SEO strategies to bring people to your website, it’s important to keep them there. We utilize content SEO strategies to do just that. Valuable information, striking images, easy-to-understand graphics, informational articles, well-written blogs and other content that is helpful to users will help to build your brand and ensure users move through the marketing funnel to take action such as filling out an online form, calling you, or making a purchase in your online store.

About Code Web’s SEO Team

Code Web has an expert SEO team consisting of digital marketers who come from various backgrounds, all working together to help Edmonton businesses spread their message online with dynamic websites and SEO strategies that will drive organic traffic to your site and help expand your customer base. We have years of combined experience designing websites, writing complex code, and creating and implementing search engine optimization strategies. No matter your niche, we will concentrate on your competitors’ strategy so you can outrank them with the highest search volume on all search engines, including Google, Bing, Yahoo, Apple Maps, Yelp, and more. Contact us today to get started or learn more. You can reach us by phone at (403) 890-7458, email us at info@codeweb.ca or send us a message on our contact form here.