With Pay per click (PPC) advertising, you only pay when someone clicks on or interacts with your ad. This can be done by clicking through to your website, getting directions to your store, or calling you for more information.
Other online advertising platforms make you pay for the number of people who see your ad (cost per impression/CPI). Others have a flat monthly fee based on the type of ad (text or media) and placement of the ad.
According to research from Google and Sistrix:
Google Ads pricing varies based on location, keywords, and competition. The average monthly cost per click (CPC) between March of 2019 – 2020 for Canadian advertisers according to Statista ranged from $0.32 for Electronics to $4.26 for Insurance.
With that said, several industries have expensive keywords, even in smaller markets. A personal injury lawyer in Calgary, for example, may have a CPC of $20 whereas a personal injury lawyer in Toronto may have a CPC of over twice as much, at $47.19.
Advertisers can set daily and campaign budget caps. When someone clicks on an ad, the ad budget for that campaign is devoted. Once the campaign has reached its daily or campaign limit, it will stop displaying ads until the budget is renewed again.
Get started on Google Ads for free! Google offers a free $150 Google Ads credit for new customers. Google “promo code for advertisers in Canada” or “promo code for advertisers in the United States”.
If you want to make the most of your Google Ads coupon, contact CodeWeb PPC specialists. We will set up your Google Ads account right from the start, so your business can get the finest results and at the lowest cost. Let us help you grow your business today!
We also help businesses in North America extend their reach across additional PPC ad networks. Based on your industry and goals, we can create an a powerful marketing strategy which helps you reach new customers through native advertising and social media advertising.
Code Web utilizes Google Ads to benefit our North American clients through PPC and Search Engine Optimization (SEO). PPC ensures that you are on page one of search results and appear above your competitors while our SEO specialists build your organic keyword rankings. We also utilize PPC and Local Service Ads, allowing you to create competitive local ads to reach consumers by placing your links, phone number, and promotions above the local pack.
Contact us to work with a results-driven digital marketing agency.
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Calgary, AB T3C 0M4, Canada
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