User-Friendly Websites That Deliver Real Results
Your website needs to be more usable. We put usability first with every site we develop, and that pays off for our clients.
Too many websites are difficult and unpleasant to use. Expensive ads and hard-won search-results placements get wasted when frustrated visitors leave, never to return.
Our user-friendly websites check all the boxes to support satisfying, informative, conversion-prone visits. Our unrelenting focus on usability turns sites into business-boosting assets that demolish the competition.
Usability: Any Website’s Most Important Feature
Most websites are created by designers and developers who rarely look at things from the perspective of users. A beautiful, technologically advanced website can be a disaster as far as visitors are concerned, and that will always make it worthless.
Our web design and development experts are the best in the business in their chosen roles. They go above and beyond everyone else, though, by making usability the top priority at all times.
Highly usable websites outperform others in every possible way. Visitors will find the info they’re looking for more quickly, reliably, and pleasantly.
Having a far more usable website means your company will earn more business from visitors. Our sites always rank higher in the search results because they are so useful.
Masters of Every Aspect of Usability
Most web design and development agencies are not equipped to create highly usable websites. Even small mistakes made along the way cause problems for actual users later on.
A fundamental focus on usability ensures that our websites perform when and where it matters the most. Our design and development experts make every decision in light of a deep feeling for what websites visitors need and expect.
That means making sure each website we produce accounts for ten fundamental aspects of usability. Our sites deliver industry-leading returns on investment because they excel with:
Six in ten website visits now occur courtesy of mobile devices. Hundreds of millions of websites remain unusable via smartphones and tablets.
Having a visitor “bounce” because of a lack of mobile-friendliness means missing out on a potentially valuable relationship. Websites that display poorly on small, cramped mobile screens even tarnish the reputations of companies that own them.
Google now uses a “mobile-first” approach to indexing that penalizes sites that perform poorly. In addition to alienating visitors, websites that are not mobile-friendly concede free, organic traffic to competitors.
Modern, Responsive Design to the Rescue
Any site put online today should work beautifully with anything from a small smartphone to a desktop with a huge display. We use responsive web design technology to ensure that our sites pass Google’s Mobile-Friendly Test with flying colours. Code Web Design makes sure that your website is friendly with any digital device that might be used to access them.
Unlike other agencies, we go beyond the basics to think more deeply about mobile usability, too. Our designers place important links and buttons near the thumbs of mobile users, so they are ready to be tapped.
Little details like that take our websites to usability levels beyond all others. Our websites work as they were meant to, whatever kind of devices visitors prefer.
2. Structure and Organization
The w.w.w. is full of sites that are structured poorly. Site visitors too often find it challenging to figure out where to go next as they look for answers to their questions.
A lack of strategically informed information architecture can turn a content-rich site into a nightmare. No matter how much value might be present, it will never be helpful if it is impossible to find and access.
User-Friendly Structure That Supports and Enhances Every Visit
Our information architecture experts understand how website visitors think and feel. That allows us to design websites with a structure that supports visitors, instead of frustrating them.
This fundamentally important aspect of website usability ensures that website users never get lost or confused. Sound, strategic structure allows a website to bear up under any load.
Many sites are weighed down by excessively large image files and bloated supporting resources.
Too many simple-looking websites put vast amounts of strain on servers, slowing downloading times and running up hosting costs. If a website doesn’t load quickly enough, visitors will often leave. Websites that load slowly also receive traffic-reducing search engine penalties.
Our Fast, Efficient Sites are More Usable
Our designers and developers understand that nothing comes for free. There is a performance-related cost associated with every decision, and usability suffers more as the total tab rises.
We keep things lean and fast to ensure that our websites always stay as usable as possible. We regularly build full-featured websites that nonetheless load in the blink of an eye.
Having every page load and respond quickly helps visitors stay focused and engaged instead of waiting. That critical aspect of usability makes for more satisfying user experiences with every visit and higher conversion rates.
Billions of people worldwide grapple with challenges like impaired vision or hearing. Too many website developers fail to acknowledge that fact.
In some cases, a website’s lack of accessibility will make it entirely useless to many who could otherwise benefit from it the most. While some usability issues mostly give rise to annoyance, accessibility problems can become complete show-stoppers.
Our Websites Support Every User and Need
Every website we create conforms to the W3C’s Web Content Accessibility Guidelines (WCAG). It takes knowledge and effort to make sites more accessible to visitors who use screen readers or hearing aids, but those investments pay off for all involved.
Our designers have the experience needed to recognize when a particular choice might pose problems for people with colour blindness or other challenges. Our highly accessible websites are more usable than others for far more visitors.
5. Browser Support
Google’s Chrome and Apple’s Safari now account together for about eight in ten of all web sessions. Many developers think only about these two leaders, letting popular alternatives like Firefox, Internet Explorer, and others languish.
Although they all aim to meet the same standards, every browser has distinctive quirks and unique features. Quite a few sites today, though, act as if only Chrome and Safari matter.
That leaves some sites entirely or mostly unusable by anyone who prefers something other than one of the most popular browsers. Many websites frustrate and get in the way of quite a few of their visitors, simply because of the browser they use.
Every Browser Deserves Respect and Accommodation
You would never willingly write off a fifth of your customers for no good reason. Our developers make sure that the sites we create, perform well with every major browser on the market.
That means being far more usable for many visitors who would otherwise be left out. Because our websites work so well with so many browsers, they are more future-proof, too.
Most website visitors are looking for specific information and hoping to find it quickly. Many websites make it overly challenging to locate essential content.
A visitor who fails to find an answer quickly will often head to another destination instead of persisting. Even a few seconds of delay can be enough to lose a visitor and the associated business.
Making It Easy to Find the Content That Matters
Our websites can be scanned quickly and accurately. We ensure that even a quick glance at each page will make all the highlights clear.
When a visitor was looking for a particular piece of product information or contact detail, that guarantees a satisfying conclusion, the scannability of our websites also allows others to make the most of the time they spend browsing around.
Scannable websites are more usable for visitors of all kinds. Our highly scannable sites suit modern usage patterns perfectly.
Even a well-structured, carefully organized website can be overly challenging to navigate. Just because pages and features have been arranged, thoughtfully does not mean that moving around within them will be easy.
Many websites make navigation so tricky that they become virtually unusable. A visitor who was initially enticed will quickly become annoyed if navigating to a new page proves challenging.
Website owners today often make significant investments into content that ends up being overly challenging to discover and access. The first mass-market web browser was named “Navigator” for good reasons.
All the Tools Needed to Enable First-Class Navigability
Some website developers skimp on navigational features because they believe their customers won’t notice. Every site that lacks carefully designed navigational tools, though, will be far less useful than it could have been.
Our designers and developers understand how thoughtfully employed menus, search functions, tagging systems, and links make it easier to navigate any website. Our websites are more usable than others, in part, because they are so navigable.
The World Wide Web was founded on rules, but many websites hardly show it. Technical standards that define fundamental technologies like HTML make sure everyone is on the same page at all times. Equally relevant ad-hoc standards reflect what actual, everyday visitors expect from the sites they visit.
Websites that stray far from either formal or informal standards always become less usable, as a result. Whether that means rendering poorly or simply being unintuitive, standards-related failures cost many websites vast amounts of traffic.
A Deep Understanding of Standards Means More Usable Websites
We respect the role that both types of standards have played in making the Web such a comfortable and beautiful place. Standards and best practices guide us on every project and help make the sites we produce even more usable.
Our websites are more usable than others because we give all the relevant standards the attention and respect they deserve. The sites we create are predictable, reliable, and intuitive, and that makes them user-friendly.
9. Usability-oriented Visual Design
Many websites seem beautiful at a glance, but things often start to get ugly after that. Some elegant-appearing sites are challenging to read or make it almost impossible to pick out links.
While visual appeal is essential, design choices always have to reflect the real purpose of a website. Websites where designers never thought about usability are common, but they are never desirable.
Contrast and Legibility Make Websites More Usable
Our designers are all highly talented artists, but they understand that it takes more than good looks to make a great website. Any design option that would make a site more difficult to use can almost always be ruled out.
Sticking to such a functional, pragmatic take on Design does not mean producing clunky-looking websites, either. Our sites are as appealing to look at as they are enjoyable and productive to use.
Most modern websites are dynamic and interactive to some extent or another. Unfortunately, they are not always practical.
Many websites are overly imposing and confusing about their interactive features. Even something as simple as an HTML form can be excessively difficult to use if it was not designed appropriately.
Add even more advanced features such as real-time sliders and dynamic filters, and users often feel overwhelmed. A poorly designed interactive element can drive visitors away just as quickly as any other usability issue.
More Powerful and Useful Interactive Features
Thanks to lots of experience and experimentation, we have developed a deep feeling for what works when adding features such as forms, filters, and the like. We make sure that every interactive element we add to a website will be intuitive and provide plenty of helpful feedback.
As a result, our websites make visitors feel like they are in control, instead of being imposed upon. Our commitment to website usability boosts engagement and conversion rate in this respect, as well.
The User-Friendly Website Your Organization Needs and Deserves
Despite the Web being decades old, it can feel like an unrefined place. However fancy and attractive it might look, the average website today can hardly be called very usable.
We’re committed to changing the status quo for the better, and we’ve already made a lot of progress. We develop websites that raise the bar for usability while also excelling in every other respect.
That simple shift in focus is one that can benefit your business significantly, as it already has for our past clients. Contact Code Web now to learn more about the difference a more usable website can make.