Choosing The Right SEO Partnership
A business owner may be an expert within their industry, but what about Search Engine Optimization (SEO)?
Numerous website owners within the Calgary area, utilize Code Web’s SEO services to accomplish their online visibility goals. Our knowledge & strategies backed by state-of-the-art big data science tools provide exceptional search engine marketing services that deliver outstanding results to grow your business.
With our unique approach, we generate relevant web traffic, qualified prospects, and positive results for our clients that no other digital marketing company can compete with.
What, Why, & How, Does SEO Work!?
SEO and content marketing are the best ways to help your website organically rank higher within major search engines. In this digital age, we all need to boost our online presence to appeal to a new and broader audience. Code Web works on Hyperlocal SEO to international SEO as well as Technical, On-page, and Off-page SEO!
The systems we implement, such as targeting relevant long-tailed keywords, optimizing for voice search, and earning high-quality backlinks. We drive potential clients to our websites, & create a direct return on investment (ROI).
Put it this way, every day, millions of people type in search queries for various products and services into their mobile phones or computers. When you’re not ranking well within search engines, you’re missing out on a lot of website traffic.
It’s like having a storefront but keeping it boarded-up while potential clients are walking by!
The organic strategy that we adopt means, no more door to door sales, cold calls, or similar old-school marketing methods. 100% inbound is our goal for you, the client!
As an ever-evolving discipline, SEO is a sustainable and scalable investment. SEO continuously draws customers to your website and storefront as opposed to pushing your brand onto them.
When someone enters a query into a search engine, like Google, Bing, or Youtube. The search engine provides a list of results that best relate to the search query. Search engines use complex algorithms to determine which web pages most closely match precisely what the user’s search intent is.
Search engine optimization is the practice of tailoring your website and all its pages – including product & service pages, FAQ sections, and blog posts – to the algorithms in question.
Our team stays informed & educated about any changes that search engines make to their algorithms.
SEO prioritizes the customer journey by understanding how they find your brand and making the online touchpoint a memorable and positive experience.
For local businesses, our service is especially important because you are competing in an established metropolis.
No matter if you are a small business or well-established local enterprise, we want to help you reach customers, you may have otherwise missed.
Local Business Search
If you aren’t ranking well in local search engines, you’re missing out on significant opportunities to:
- Increase brand recognition.
- Introduce yourself to new prospects.
- Engage your audience.
What Code Web SEO Can Do For Your Business
SEO is a marketing effort that isn’t going away any-time soon and quite possibly, is here to stay forever.
SEO marketing and development are changing every day along with Google algorithms, but this is a good thing!
Google’s search engine algorithms change each day, but they change to help us all find exactly what we’re searching for.
Whether that be by typing into a computer screen, texting into a mobile phone, or asking SIRI where’s the best SEO company near me? We welcome these changes to help us enjoy a better search engine experience.
Code Web Canada
Not only is Calgary’s SEO Company, Code Web, in tune with current Google algorithms, but we are always on the lookout for updates that can affect our customer’s organic search visibility and rankings.
Your Webpage is not a static archive of your business; it must be continuously tweaked to ensure its presence is as relevant and technically sound as possible.
Your SEO investments ensure that your website is optimized for search engine algorithms, which will affect the organic traffic for your business today, tomorrow, and into the future.
Technical SEO is where your journey to better rankings on Google begins. Making sure your domain is crawlable and indexable by major search engines is the backend foundation necessary for optimizing your website. A few other things to consider during this stage are:
- Image alt-attributes
- Canonical tags
- Schema markup
- 404 Webpages
- URL structures
- Mobile usability
- XML Sitemaps
- HTML Sitemaps
On-page SEO is where most businesses focus their digital marketing efforts. It’s anything that lives on the page itself and can be viewed by visitors to your website. This includes elements like:
- HTML tags
- Internal linking
- URL strings
These factors have a direct impact on the user experience and search engine rankings. It’s essential to create content that is original and engaging, so readers are encouraged to remain on the page or your website, in general.
Off-page SEO is everything that occurs off-site on the w.w.w. for example when other sites or influencers link to content that lives on your website. Inbound links leading to your website are an important Google ranking factor, and unlinked mentions are gaining more influence in rankings.
Local SEO aims to increase your brand’s online visibility to consumers in your geographic area. This, in turn, can help bring more visitors to your physical storefront:
- 50% of local searches on mobile lead to a store visit, according to research from Google.
- 35% of local searches on desktop or tablets lead to a store visit.
Optimizing your website and online presence to show up in local searches makes it more likely that people will visit your business with the intent to spend money.
Other Factors That Affect Rankings:
- Anchor text and metadata
- Click-through rate
- Content quality
- Direct web traffic
- Dwell Time
- Page speed
- Rich media
- Quality links
- Relevant Backlinks
- HTTPS security
- Pogo Sticking
A Company You Can Trust
Code Web understands what it takes to market to a local audience because we are a local business too! Working with Code Web’s search engine optimization experts ensure you’re in direct contact with specialists to help you through the entire design and optimization process.
We are your full-service Calgary SEO and web design company that can help you create and maintain a website poised to reach your desired audience.