In a time where there are over 4.5 billion internet users (about 60% of the world’s population), a well-designed, user-friendly website can make or break a business.
If your website isn’t mobile-friendly or if it hasn’t seen any changes for quite some time, it’s probably time to think about a redesign. Redesigned websites can generate more sales, attract new customers, and remind people of who you are as a brand.
Here’s a guide that will reveal some of the top reasons you might need a new website for your business.
Your Website Just Isn’t Working
Have you ever left a website that was too difficult to use? Have you tried to find a page on a site, only to get frustrated and go somewhere else? Have you ever waited forever for a webpage to load, only to be overwhelmed without outdated or unappealing offers advertised on a terrible layout?
Not only do potential customers get frustrated by outdated sites, but they’ll immediately judge you as less reputable or trustworthy.
Even if your website isn’t slow or broken, it could still need a tune-up or a refresher. If your website is full of 404 errors, if your site is riddled with corporate speak, or if you haven’t optimized for all browsers, you could be losing on clicks and sales.
Your User Experience Is Less Than
User experience (UX) has been around for a while, but it’s becoming increasingly crucial in any business’s online success.
UX deals with the emotional experience an individual has while navigating through your website. Great UX dictates that a website should be easy to navigate, aesthetically-pleasing to use, has quick loading times, and leaves a positive impression on the user.
After a “bad experience” using a website, 88% of users are less likely to ever return to that site again.
Your website should demonstrate good UX practices, focusing on an enjoyable experience. It’s essential to focus on things like these:
- Think about your website’s goal
- Think about what action you want visitors to take
- Understand those users’ behaviour
- Implement a user analytics software, so that you can continuously improve your websites UX
Your Website Isn’t Mobile-Friendly
Did we mention the significance of mobile responsiveness? If your site isn’t mobile-friendly, you’re without a doubt missing out on valuable leads.
All business websites should cater to the multi-screen culture we live in today. If your website can’t deliver to potential customers attempting to peruse your site on their mobile phones, they’ll inevitably look elsewhere and likely find what they need.
Any website redesign service will use a browser testing software to ensure your website looks consistent from one device to the next.
Your Branding or Goals Are Outdated
Your company’s brand should be consistent with your website, as a business’ website is essentially the face of it all. If you’ve rebranded but haven’t updated your site, don’t wait any longer to do so.
Consistent brand identity builds trust and recognition for your business. Remember that rebranding isn’t just about your colour scheme or your logo. From the content you post to the language you use on your website, everything should mirror the brand that you’re selling.
It’s normal for a company’s sales and marketing goals to evolve as the business does too. Your website should reflect those goals to ensure digital marketing success.
An excellent way to ensure that your goals are aligned with what your website speaks is to review your site every quarter. Ask yourself if it’s working toward those marketing objectives. If your goal is to increase traffic and leads, for example, does your website reflect that?
If your goals aren’t happening, it’s probably time for a corporate website redesign.
You Want a Better Content Strategy
Excellent content is everything. You can use SEO (search engine optimization) to your advantage, not only in your web copy but through the use of articles and blog posts as well.
You might have the most quality content out there for your company’s niche. But if people can’t find it, who is it helping? How is it generated leads, and then sales?
If you’ve been thinking about updating your content and either beginning or revamping your blog production, a website redesign is an excellent starting point. Websites that need redesigning and want to focus on content can do so by making sure their new material is easy to find.
If you’re unsure as to whether or not website design and a new content strategy are the best choices for you, ask yourself some questions:
- Does your content include calls-to-action?
- Is it easy for customers to find your content?
- Are you ranking on search engines?
- Are the search engines able to find and then index your content?
Your Third-Party Tools Are Outdated
Do you have embedded third-party tools that improve the functionality of your website? If your shopping cart widgets or other devices aren’t up to functionality standards of today, it’s in your best interest to update them.
Are there new and improved versions of any of the tools existing on your site? How are your third-party tools working? Do they slow your site’s speed down?
Tools that are outdated in terms of design or function will inevitably drive customers away, especially if your competitors offer superior ones.
If your website isn’t bringing you new business, outdated, antiquated, or dysfunctional tools could be why.
Your Competitors Updated Their Websites
Websites that need redesigning are those with competitors who have redesigned theirs. We’re not saying your site needs a complete overhaul every time one of your competitors mixes is up. However, if they make changes that have significantly improved their rankings and push you down in searches as a result, it’s time for a website redesign so that you can start ranking with the rest of them.
Take some time to peruse your competitor’s sites. Can they meet your goals better and faster than your website? Is their site easier and more aesthetically-pleasing to use?
It doesn’t have to be. If you’re not near the top of search engine results pages (SERPs), it’s time to compete and get yourself up there. Analyzing the functionality of your site and its SEO-friendly content could be all that you need.
You’ve Realized It’s Time to Optimize Your Buyer’s Journey
Think of your website as a member of your sales team. What is it doing to give your potential and existing buyers the journey of a lifetime?
Your website should create a positive and seamless impression for visitors. It should successfully deliver all vital information, especially concerning how to use and buy your product or service.
A well-thought-out user journey requires thoughtful research, testing, and implementation. The goal is to keep visitors moving through your sales funnel with ease. Here are typical steps for ensuring your new buyer journey is sound.
- Spend time researching and defining your business’ buyer personas
- Take time to understand your buyers’ goals and behaviours
- Map out a buyer journey in a chart that’s easy to understand
- Use tools to research your buyers’ actions (like clicks and navigation) on your website
Redesigned Websites Are an Essential Marketing Tool
Redesigned websites can do wonders for existing businesses, especially when the old ones aren’t effective at keeping visitors on site.
If your competitors are ranking and selling better and faster than you, it doesn’t mean that your product or services are inferior. What it might mean is that your website is outdated, you aren’t staying true to the brand, or that your site is in pressing need of SEO-rich content.
Your business’ site should be easy to use across all devices, especially mobile phones. In the age of the internet, it’s crucial to have a robust online presence that’s in line with modern UX practices for seamless and enjoyable customer experiences.
Are you ready to find out how we can help? Check out our portfolio of work and the clients we’ve worked with. Contact us at your convenience so that we can help you give your business the website redesign it deserves.
I have been working within the world wide web as a digital marketer for several years now. My favourite service is SEO. I’m continually learning better ways to rank websites within reputable search engines! When I’m not working or studying, I’m spending time with my family exploring random activities.